Thursday, 16 October 2008

magazine cover planning

In college we are going to be designing a music magazine front cover. Before we can actually do this we have to do some crucial planning In order to make the cover a success. The first thing we had to do was to think about what type of music genre it will be, so we decided that our magazine will be based on pop music. Once we got this out of the way we had to think of a suitable heading, these are some of the ideas we had: Hooked, and star-pop. We decided to go with the hooked heading because it seemed to fit really well with the cover it gave an impression that this magazine could be very addictive and interesting.


We also decided that the magazine is going to be made weekly because in order to make the magazine recognised and interesting we have to update it every week to make our readers interested rather than every month which will make them lose interest.


The original price of the magazine was £2 but we felt in order to draw attention to our target audience we had to reduce the price to £1.20 so there for children and teenagers are able to afford this. Our main target age is from about 11-16 because we did some research that pop is usually targeted at those sorts of ages.


We also decided to give a free CD with each issue which has the top ten pop music voted by our readers. Looking back at this we had to reduce the number of music from the top ten to the top five because it proved to cost a lot to produce. And that way we don’t in counter any sort of financial problems for example increasing the magazine price which teenagers and children won’t afford and will basically drive our readers away.


We set up a web site called www.hookedonpop.com this was mainly to update our readers with the latest updates and gossips for example interviewing girls aloud and actually blogging it on the site which will update our readers with the latest pop songs coming out and sneak previews.

magazine cover evaluation

In what ways does your magazine use, develop or challenge forms of real music magazines?

My magazine front cover challenges forms of real music magazines because it uses very similar features to a real magazine. For example my magazine uses very big bold masthead which is in capitals “HOOKED” to catch the attention of the reader. I also enhanced this by adding a sort of mild blue colour to attract the attention of the readers, and especially that this magazine cover is targeted at ages from 11 to 16 so there is need for colour in order to attract the readers. It also has a main cover line called “Mr Wing becoming the top of pop” this tells you or gives you an idea on what the magazine is going to be based about. The layout of the writing is in red I chose this colour because you can actually read it from a distance because the colour is so sharp and radiant and stands out really well in a slightly dark background. It has a banner on the bottom of the page which says “free CD in this week’s edition” for me this was the crucial part because in order to persuade costumers you have to offer them something in return. In this case it will be a free CD. To make the banner stand out I used a white layer to make the banner than I added blue onyx text on top of this to make it noticeable and to draw the attention of the reader. The magazine will be sold at £1.20 so I used a special graphic tool to make the price seem like a special offer. My main cover image is a picture of a “pop star” who is wearing three different types of colours which are black, blue and white this sort of texture really fits in with the background. The image of Wing shows an expression on his face which seems very calm and casual the reason why I say this is because his hands are behind his back which shows sort of relaxed pose but also exciting at the same time. But I noticed his eyes are not actually making eye contact with the audience, the reason why I wanted this is because by him not looking directly to the audience it will make the audience want to know what he is actually looking at, and that motivates our reader to actually find out why. At the bottom of the magazine I have an image of the pussy cat dolls and a bit of text about them these are what will be coming up on the next addition and ultimately will update our readers on the next issue. At the bottom right hand side of the image I have a barcode which makes the magazine look professionally done. Looking through the writing I can clearly say that my magazine really looks great because of the colour, text, heading, masthead, background and almost looks professional, and it is very similar to a real music magazine if not then better.


How does your music magazine cover represent certain social groups?

The Magazine represents certain social groups by the way they dress it is probably similar to what the pop star is wearing in the magazine. The magazine is only targeting people who have an interest in pop music and it is mainly 11-16 year olds who have a genuine interests. The magazines also
targets people who want to look and dress good.

What kind of media institution might distribute your music magazine cover and why?

Worldwide magazine distribution (WWMD ) is a leading company in
Distributing magazines they currently own 30 percent of the magazine distribution industry. They have worked with virgin, HMV and all major brands. They are able to distribute my magazine because pop is a very popular and successful magazine and they sell fairly quickly in shops and superstores.

Who would be the audience for your music magazine cover?

The suited audience for this magazine will be from ages 11 to 16, we believe that it is more likely that teenagers would read the magazine rather than children. Although this magazine is targeted at mainly teens it is still targeted to those who are not actually teenagers yet for example an 11 or 12 year old. So their for the magazine is not biased towards the younger age.

How did you attract /address your audience?

To attract my audience I used plenty of dark and bright colours, I also used very big text. The main cover image (central figure) takes up almost the whole area of the front which is very eye-catching. To address the audience I have written a short phrase which is located in the main cover line which gives an idea of what this magazine is going to be about.

What have you learnt about technologies from the process of constructing this magazine front cover?

The type of computers that were used in constructing this magazine was the really high quality Apple Mac. The program that was used in actually making the magazine was Photoshop; this is specialist software which almost all magazines company use. At first I could not actually crop or cut out the images properly or even put the layers in the correct order. I have never used it before and found it fairly difficult. After a few lessons I really new the beauty of Photoshop because it lets you put these immense radiant colours, graphics text style and it even had a spot remover which removes unwanted spots. My overall opinion is that I really enjoyed those particular bits of constructing the magazine.

If you were to make another front cover, what do you think you would do differently next time?

What I will do next time is to use more bright colours and less of the dark colours for example use orange , blue , green instead of dark colours like black and dark blue which might make the magazine look dull. I will also try and use an image which is actually looking directly at the audience meaning changing the angle of the camera shot. But overall I think the out come of my magazine came out how I wanted it to.

addil bakkali magazine cover

addil bakkali - Click to view full size photo

akash's magazine

Akash Pithia - Click to view full size photo

My magazine cover

Cristina Narciso - Click to view full size photo

THE EVALUATION!!!!!!!^_^!!!!!!!!!!!!!!!

My magazine is called ‘Hooked’ and I have finally finished it. I used Photoshop on a Mac computer to make the magazine cover. It is a music magazine and the genre that my group had chosen was Pop.

Even though there are many magazines that aim at the youth, we chose to use pop and alternative music too, so it differs to the other cheesy pop magazines that you normally get. That’s why on my magazine front cover I talked about ‘Gym class heroes’ which are a good example of pop/alternative. I want our magazine to appeal to a much wider audience. To come of with the idea of typography and colours, which go together, we as a group looked at various magazine from movie magazines to gossip and music mags. Me personally, I wanted colours that contradict each other rather then clashing and making the appearance look unprofessional and childish. The colours I chose were purple, white and grey. In addition, I only used two types of typography, reason being is that I wanted it to look classy yet casual with the colour purple. The language I used was straightforward yet convincing. The sentences were short and snappy. From doing some independent research on the web and in shops I thought that the youth like short catchy slogans such as Nike have ‘just do it’ and Mc Donald’s have ‘Im lovin it’. I thought to use something similar but original so I thought to use our website as one, ‘Hooked on pop’. I added this little feature so that it would look convincing like a real magazine but differ from most of them.

Our target audience is 11 – 16 so I thought to put someone that is a little older, maybe our audience could look up to her as a role model. The picture that I took was her looking up, to make it seem more effective and eye catchy because I took a look at some music mags and its always the picture of them looking straight at the camera or a shot of there whole body. My background is plain and simple, it’s white. I didn’t want to have tall buildings nor a colourful background, I chose white so the viewer would pay more attention to the photo and writing instead of the background, because that is what I really want to get the viewer to see.
I would like to target my magazines to young students at secondary and college. Reason being is because I think they are the people who listen to pop/alternative these days.

Now to get my target audiences attracted to my magazine cover I used language that they would understand and easily acknowledge. The sentences I used were simple not complex. The title and slogan was big and bold and purple, which was the theme colour of the cover. I used all of these features and other ones such as a pretty girl on my front cover to get the audience ‘Hooked’ in and to draw there attention.

The Mac computers that we used at our college were amazing and Photoshop just made things easier to do and made it look more professional. On Photoshop, you had a variety of techniques to use but I only added some of the Photoshop elements to my front cover. I have learnt that you could so just about everything to a picture and easily make a whole magazine with Photoshop, because it just makes things more simple to do with the ‘layers’ system. The one thing I didn’t like about the Mac computers were the speed of the mouse, it was very slow and they gave me a 22” screen to work on. However, I was new to Photoshop and Mac computers but after creating my cover, I have learnt how to use various techniques and effects of Photoshop.

If I was to make another front cover, I would spend more time on developing my planning and talking about my plans more thoroughly and in depth. Also, I would take different types of pictures, such as low angle shot or extreme close up shots, or shots from the feet looking up so the person looks more dominant. Depends on the type of magazine cover I’m doing and the topic.

Wednesday, 15 October 2008

Evaluation

My magazine is called ‘Hooked’ and it is a music magazine based on the pop genre. The target audience for my magazine is children/young teens. In this evaluation, I will attempt to explain in detail all the aspects involved in making the magazine front cover from how I made the magazine to my own personal opinions. In order to make ‘Hooked’ appear to look convincing as a real magazine, it was important to analyse existing magazine covers and find the common conventions that appeared in the majority of them. From this, as a class, we found that the certain elements were crucial in all major magazines were the main image, magazine title, variety of headlines, images, barcode, date and price. As these were the main conventions I made sure that all of them were applied to my magazine cover and used a layout that was also common in many of the magazines I looked at.

As my magazine genre is Pop, I found that the main audience of pop are young teens so a lot of the elements of my magazine front cover represent this certain social group. For example, the main image is of two young girls (Me and a friend.) I wanted young people on the front as this would relate to my target audience. In addition, I used effects on photoshop to give an almost airbrushed look on their faces as young teens often look up to celebrities who unfortunately always appear better looking on photo shoots due to editing. Self image is in my opinion something of a major issue amongst this younger age group.

The kind of media institution that might consider distributing my magazine front cover is IPC Media. This company has various brands and several genres. Some of the more known magazines include Marie Claire, Look, SuperBike, NME, Guitar and Bass. The reasons why I think that this institution will be a good one to use is due to them having many different magazines aimed at lots of different audiences. I did not come across many magazine aimed at a younger audience and therefore I think it would be a good idea to introduce the magazine to IPC Media as a way for them to expand their customers whilst promoting my magazine.
The target audience for my magazine is young teens aged 11 -16 who are generally interested in pop music and the latest pop-star gossip. It is aimed at both boys and girls so I had to make sure that when designing the front cover it would appeal to both genders and the range in ages. My main focus was the colours I used to attract my audience. I wanted the colours to be bright and stand out amongst other magazines. I used a variety of bright and colourful fonts to make the story headlines stand out and as well as this, I used shapes behind the text to add a fun effect. The main image is of the girl group ‘Dynamic Duo.’ Because I used a girl group in the main image, I felt that I would need headlines and images of male artists too so this would attract both sex readers as having a magazine based on one gender pop-stars may not interest all of target market. The headlines (such as ‘Who’s laughing now… find out which celebs were bullied at school’) were intended to have issues that young children can relate to and give them help and advice as some children turn to magazines for advice. Another way in which I my magazine appeals to my target audience was by giving away a free gift of a pop CD with every issue plus competitions to win “cool” prizes. Young children tend to like the idea of competitions and giveaways so this, was a key element that I wanted in the magazine. Finally, the price of £1.20 is a way that I tried to attract my audience as this is considered to be reasonable for a weekly magazine. This group decision was changed from the original price of £2 as we felt it was quite expensive for a weekly magazine and in additional to this we lowered the free CD from 10 songs to 5 songs as this would be more appropriate for ‘us’ to produce in terms of cost and time.Through making my magazine front cover I have learnt to using simply use the Mac which I as not originally as familiar with. My main improvement has been expanding my basic knowledge of photoshop and manipulating images on Adobe. I learnt to use new techniques on photoshop and have finally got my head around using layers properly. This computer software made my work look professional and I would feel confident using it again in the future.

If I had to make another front cover, I would do some things differently. One thing I would change would be the main image. When at some other people’s front covers I saw that a lot of medium shots were used for the main image. This meant that unlike my medium close-up, they were able to put more headlines and text around the image as they had more background space to work with. Another thing that I would do differently is plan more efficiently as when I came to producing my cover I made a lot of last minute decisions which is not a bad thing but could be less time consuming if I experimented first. Finally, I would consider changing my target audience as I would have liked to do a more sophisticated design as many music magazines that I know of are aimed at younger people; it would have been nice to do something different.

Overall, I personally feel that I have achieved an attractive front cover which would appeal to my target audience. I believe that it met it’s criteria in terms of forms and conventions of a magazine and I am also happy with my final outcome.

Thursday, 9 October 2008

Complete!

I have finally completed my front cover and now all that is left to do is the evaluation. In my last post i mentioned that i was not happy with the background colour; i have now changed that. I made the background red with a orange strip at the top to make the 'free gift' text stand out more. I have now added all of my main headlines, the website, price and images. I chose to use a lot of bright colours to appeal to the young target age group. I am quite happy with the final outcome as, at first, I was not very confident about how it would turn out.

Tuesday, 7 October 2008

Mid-way!

I've got to the mid-way point of completing my magazine. As a group we all chose our title together which is about the only thing we have kept consistent in all of the magazines. At the moment I am debating whether or not I want to keep my orange background as I feel like all the bright colours that I have used are making my magazine seem like it is targeted at a younger audience in comparison to the rest of my group's magazines. At this point in time I have manipulated my main image completely, added a bar code, title, main headline, price and some extra fills. All I need to do now is add a few more story headlines, the date, a couple of images and edit the parts of the magazine that I am unhappy about. 'Hooked' is soon to be completed!

Friday, 3 October 2008

Photoshop tutorial

Today me and my group began to plan a layout on paper of what our front cover will look like. Together we had to come up with a masthead that would be consistent in all of our magazines. We also decided to change the 'free gift' to 5 pop songs instead of 10. This is because, as we are a weekly magazine, this would be quite costly and probably cost more to make than the magazine itself. As well as this, the target age group are very young so would most likely be satisfied with that.

After the paper plan, we each had to choose the photo that we want to use as the main image. I decided not to go ahead with my orginial 'car design' because the photos did not look very convincing and I prefered the close-ups as they are more typically seen on a magazine front page. So, I chose the medium close-up of me and Ana. Once chosen, we then had a tutorial on how to use basic elements in adobe photoshop. This included learning how to change the colour of the background and use gradient, add text, change the type of font, use different layers, how to transpose pictures and use the crop tool.

When the tutorial had finished, we began working on our own photos. I firstly cropped my picture then began using the blemish fixer tool to get rid of freckles and spot to give an airbrushed look. I used the magic wand to cut around the image and place it onto a new plain white document. I then used the paint brush in white to go around the 'sharp' edges to create a smooth and soft effect.

Monday, 29 September 2008

Front Cover Photo Shoot

The front cover of my magazine will be advertising a "new" girl duet group called 'Dynamic Duo.' As the magazine is targeted at such a young age group, I want my front cover to look somewhat inspirational. Young people often look up to celebrities and idolise their fortune such as their houses, clothes and cars. I wanted to created this image on my front cover so have decided that I want a 'posh' car featured on the front with the duet group leaning on it. To do this, today I took photographs of my friend Ana who in return, took photos of me. We posed as if we were leaning on something so that I can cut around the images and place it next to a photograph of a car that I took at the 'British Motor Show' (which featured cars such as Ferrari and Lamborghini). I would then edit these photos by adding shadows to make it seem more realistic that we are really leaning on the car. As it was hard to position ourselves in a 'leaning pose,' we also had some alternate close-up photos taken together by one of my group member's (Aakash) so if the original idea does not work out as well as I would like it to, I will have a back-up plan.


Thursday, 25 September 2008

Ideas

Genre-Pop
Magazine Name-Hooked
Target Audience-Young teens (11-16)
Frequency The Magazine Is Produced-Monthly
Cost-80p first week. The weeks after it will be £1.20
Free Gifts-Music CD with the Top 10 tracks of the week voted for by the readers in an online poll on the magazines website: www.hookedonpop.co.uk


       


The magazine as a whole will feature new interviews and updates on your favourite pop artists/bands, the website (as i've said above) will be mentioned on the bottom of the magazine cover every week. 

Introduction

i am working in a group of 4 including me, we decided to call the magazine 'Hooked'. The magazine mainly will be about pop music and most of the artistes in it. Our target age group is 11-16 year old boys and girls. it is a weekly magazine instead of a monthly so it will be cheaper. The price is 80p for the first issue but after that it would cost £1.20 to get the people 'hooked' in. We also have a website www.hookedonpop.co.uk. The reason we have a website is so that the readers can get online and interact with the magazine such as, vote for certain songs, blogs, chat rooms and information on what's to come.


Got a picture of the band 'Gym class heroes'. Mainly, the reason for the picture was to attract some of our audience so they recognise it due to our magazine being new. I also said that you get a poster inside, the ones which are already attached  to the magazine.      

Intro to Hooked

Me and my group have come up with the name 'Hooked' for our Pop magazine. It is targeted at a young age group of 11-16 year old both boys and girls. It is a weekly magazine that costs £1.20 however, the introductory price will be 80p. Along with the low price, we will include a weekly free CD with a mixture of 10 top Pop tunes of the week voted by the viewers of our online website (www.hookedonpop.com). Each feature of the magazine will include an interview with new or famous pop stars who will usually be on the front cover.